This rebrand for Prince Orthodontics captures everything that makes the practice special: family-oriented values, a genuine and welcoming atmosphere, and a refined, professional tone.

The project began with defining Dr. Steven Prince’s core values and vision for how he wanted the practice to be perceived. Working with my team, we developed a complete brand identity system including the color palette, typography, and brand guidelines.

To bring the new identity to life, we designed business cards, informational one-pagers, and social media templates for the marketing team to implement across ongoing campaigns. The result is a cohesive, trustworthy, and approachable brand that reflects the heart of Prince Orthodontics.